Horasis Global Meeting 28-31 March 2020, Cascais, Portugal

Developing Decisive Leadership through Times of Disruption

Co-hosts:
• City of Cascais
• Government of Portugal

Co-chairs:
• José Manuel Barroso, Chairman Goldman Sachs International; Former President, European
Commission, Portugal
• Alfa Demmellash, Chief Executive Officer, Rising Tide Capital, USA
• Shiv Vikram Khemka, Vice Chairman, SUN Group, India
• Kevin Lynch, Vice Chair, BMO Financial Group; Former Cabinet Secretary, Government of
Canada, Canada
• Deborah Wince-Smith, President, United States Council on Competitiveness, USA

Knowledge Partners:
• CIP – Confederation of Portuguese Business
• Estoril Sol
• IE University
• Oxford Analytica
• Publicize
• Turismo de Portugal

Developing Decisive Leadership through Times of Disruption

Horasis Prologue – The New Reality of Companies and Social Media

While bloggers might be company execs wishing to explain policies, other social-media authors want to endorse products so gain notoriety and products to test and use themselves. Have these people taken over traditional media? Can they influence a company’s business without responsibilities or liabilities? Do companies cooperate with such media writers? Is there a Nash equilibrium in these cases?

28 March 09.30-12.00 The New Reality of Companies and Social Media

Influencers, Twitterers and Bloggers using social media move markets, sell-out fashion lines; in general they are not trained to endorse a product or have achieved specific accreditation. Some have gained notoriety and have become leaders. Can they influence a company’s business without personal responsibilities or liabilities? Do companies cooperate with such media writers?